How Can I Sell Digital Marketing Services To Contractors?

The success of any business boils down to sales. It’s a cold reality that we all need to accept at some point or another. Once you accept this reality, it’s time to fine-tune your sales approach. In this article, we will provide you with some specific insight on how to sell digital marketing services to contractors.

Get To Know Your Clients

Every sales approach is different. Most notably, you need to understand your clients so that you know exactly how to approach them. In this case, we need to understand what makes a contractor tick. Take the time to get to know contractors through contact forms, webinars, phone calls, video conferences and face-to-face meetings whenever possible. In other words, take any opportunity that you can to listen to their needs.

You will find that many contractors share the same set of needs. Once you lock into these needs, you can provide them with digital marketing services that can help them. For example, many contractors want to make sure their customers can find them easily online. This is where you can provide them with an SEO strategy on their website that will boost their online presence.

Highlight Your Deliverables

Stick with your strengths. Let your clients know what you do best. Don’t go off track by promising things that you are unlikely to achieve. Highlight the different digital marketing services that you can offer. Contractors will appreciate a concise presentation that displays exactly what they will get out of the deal.

Don’t Underestimate Customer Testimonials

Contractors want to know that your business has successfully worked with other reputable contractors in the past. This is why it’s so important to collect testimonials from your customers whenever possible. These will provide you with immediate credibility within the industry.

It’s Okay To Show Off Your Knowledge

Don’t be afraid to show off what you know when you are communicating with a potential customer. Let them know that you are an expert in the contractor industry by sharing your knowledge with them. Let them know exactly how your digital marketing services can benefit them in specific ways. Contractors want to know that your business understands the ins and outs of the industry.

Provide Specific Examples Of Success

This idea is similar to customer testimonials, but instead of giving them quotes about your success, show them your success. If you reworked another contractor’s website in a way that has brought about massive success, be sure to show this to your potential clients. Don’t be afraid to throw in some statistics as well. Find some data that backs up your efforts regarding your digital marketing services. Find some statistics that show how sales are increased in conjunction with improved websites and other digital marketing techniques.

Putting It All Together

We touched on a number of strategies to help you sell your digital marketing services to contractors. When it comes time to implement these various strategies, please reach out to us at Contractor Agency Coach. We can help you further develop your sales approach for contractors with expert insight and advice.