Scott Andreasen's Blog
Practical strategies on AI, digital marketing, and lead generation for excavation and septic contractors.
AI & Digital MarketingArtificial intelligence isn't just for Silicon Valley. It's quietly revolutionizing how septic and excavation contractors attract, nurture, and close new customers - and the contractors who adopt it now are pulling miles ahead of the competition.
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SEOSearch engine optimization has changed more in the last 18 months than in the previous five years combined. If your website strategy is still built around keyword stuffing and link building alone, you are leaving serious money on the table.
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AEO & AI SearchA growing number of homeowners are skipping Google entirely and asking AI tools like ChatGPT, Claude, and Gemini to recommend local contractors. This is Answer Engine Optimization - and if you are not thinking about it yet, your competitors soon will be.
Read ArticleLead Follow-Up & AutomationMost septic contractors lose more than half their leads not because of price or competition - but because of slow, inconsistent follow-up. Here's how to fix that permanently using AI and automation, without adding a single person to your payroll.
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Website Conversion & AI ChatMost contractor websites are digital brochures - they look decent but do almost nothing to turn visitors into booked appointments. Here's how to change that with AI webchat, automated callbacks, and SMS conversations that qualify leads and fill your calendar while you're on the job.
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CRM & Marketing SystemsServiceTitan, Jobber, HouseCall Pro, and Joist are excellent tools for running your field operations. But they were never built to convert leads, follow up with AI, or tell you which marketing dollar drove which sale. Here's the two-system stack every serious excavation and septic contractor needs.
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